Bethany Larsen

SO HERE’S THE STORY….

 

THE LOCAL VOICE WITH A STORY:

After a highly successful 12-year career in commercial radio across Hit 104.7 and Mix 106.3, Bethany built a reputation as a trusted, engaging communicator who connected with people every day. Her career was built on understanding audiences, delivering clear messaging, and building genuine relationships – skills that now form the foundation of her real estate career.

Bethany also worked in Public Relations on the Gold Coast, strengthening her expertise in brand positioning, media strategy, and client representation. As Social Media Manager across multiple stations nationwide, she led audience growth and digital engagement, earning formal recognition for her performance and contribution.

These experiences gave her a unique ability to position, promote, and communicate – strengths that translate directly into successful property campaigns.

 

THE REAL ESTATE JOURNEY:

Bethany transitioned into real estate with a clear advantage – a professional background built on communication, marketing, and connection.

Having worked across respected real estate brands, she understands the structure, discipline, and negotiation required to achieve strong outcomes. Her experience allows her to position homes strategically, ensuring each campaign speaks directly to the right buyers.

Bethany takes a hands-on approach to every campaign, from marketing strategy and pricing guidance to presentation and buyer engagement. Her focus is always on preparation, exposure, and delivering the best possible result for her clients.

 

THE MARKETING ADVANTAGE:

Bethany’s strength lies in her ability to communicate with clarity, purpose, and impact.

Her years in broadcasting refined her ability to deliver confident messaging, while her experience in social media and public relations strengthened her understanding of modern marketing platforms and buyer behaviour.

She leverages these skills to:

• Position properties strategically within the marketplace
• Create compelling campaigns that capture attention and drive engagement
• Communicate transparently and consistently with clients
• Build trust through clear guidance and transparency

Her ability to combine strategic thinking with genuine connection allows her to deliver campaigns that stand out and perform.

 

COMMUNITY, CONNECTION & LOCAL PRESENCE:

Bethany remains deeply connected to the Canberra community.

Alongside her real estate career, she continues to work as a professional MC for corporate organisations, government departments, charities, and major events. These relationships keep her closely engaged with the local community and provide her clients with strong local reach.

You can also still hear Bethany every Saturday morning on Hit 104.7’s Weekend Breakfast Show – a reflection of the connection she continues to maintain with Canberra.

 

THE PERSON BEHIND THE AGENT:

Often described as energetic, driven, and genuine, Bethany approaches every client relationship with care, professionalism, and a commitment to achieving the strongest possible outcome. Her focus is not on volume, but on delivering quality service, strategic campaigns, and results her clients can be proud of.

For Bethany, real estate is about trust, communication, and helping people move forward with confidence. While her new chapter is her primary focus, you can still catch her cheery voice on Hit 104.7’s Weekend Breakfast Show every Saturday morning – keeping you company on your way to open homes!